Adam Hrubý — The Journal

Augmented reality toys that can change pants and personality

Wohoo! I’m excited to see companies explore the posibilities of augmented realities.

London design firm Berg and Japanese ad agency Dentsu have announced a line of augmented reality toys called Suwappu. The little figurines have swappable heads and bodies; depending on how they’re configured, they interact differently and draw different environments for themselves in the augmented reality world.

Beyond these toys, we think Suwappu is a new kind of content platform, with various exciting social, creative and commercial possibilities.